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Selling the Invisible

A Field Guide to Modern Marketing

Selling the Invisible Open the full-size image

Contributors

By Harry Beckwith

Formats and Prices

Price

$18.99

Price

$24.99 CAD

Format

Format:

  1. Trade Paperback $18.99 $24.99 CAD
  2. ebook $10.99 $13.99 CAD
  3. Audiobook Download (Abridged) $14.99
  4. Audiobook CD (Abridged) $16.98 $19.75 CAD

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don’ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

Genre:

On Sale
Mar 20, 2012
Page Count
272 pages
Publisher
Grand Central Publishing
ISBN-13
9780446672313

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Harry Beckwith

About the Author

Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.

Learn more about this author